The B2B communications consultancy delivering foundational marketing and public relations services to drive growth for businesses.
Mark O' Toole
Founder, Marketing 101
(617) 500-3290
mark@marketing101.agency
Accelerating Sustainability and Clean Energy Innovation
Sustainability takes many forms, from consumer initiatives to businesses developing hardware, processes, and solutions to meet climate mandates, goals, and supply chain challenges. This industry tackles hard tech, complex obstacles, and aggressive timelines. At Marketing 101, creating brands and promoting sustainable solutions is a core focus.
Our expert team crafts compelling branding, messaging, video, and design programs for clean energy, cleantech, and sustainability organizations. We help companies define their categories, increase awareness, drive sales, and communicate vital stories about critical sustainability products and services.
Our clients span hydrogen and fuel cell innovators, wireless charging infrastructure companies, reusable food service businesses, wind technology providers, and more. We consistently deliver impactful strategies, compelling campaigns, and extensive media coverage for these groundbreaking sustainability companies.
Explore our team member’s work in the clean energy and sustainability industry below.
Public Relations
Content Creation
Thought Leadership
Event Marketing
Customer Stories
Branding & Creative
Social Media Marketing
Driving Clean Energy and Sustainability Success
Fuel Cell Pioneer: Clean Power Solutions for Heavy-Duty Applications
A fuel cell innovator needed to brand and communicate clean power solutions for heavy-duty applications, a sector traditionally dominated by battery technology. Comprehensive efforts included creating messaging, sales tools, event experiences, web assets, videos, and more. Our team helped communicate the company’s products through partner channels, experiential events, global trade shows, social channels, media, and thought leadership platforms. As hydrogen becomes integral to mainstream electrification conversations, our work ensures our clients remain at the forefront of consideration.
Nonprofit Consultancy: Carbon Neutral Pathway
The brand identity for a new nonprofit consultancy dedicated to guiding corporations toward carbon neutrality through roadmaps, boot camps, and webinars emphasizes their commitment to sustainable practices and ability to help business understand the requirements and path to sustainability. We are part of the organization’s advisory board as well.
Power Supply for AMRs
Inefficiencies in power supplies for autonomous fleets present a challenge for scale in warehousing operations. Wiferion technology increases uptime, lowers maintenance and improves autonomous vehicle fleet efficiencies through inductive charging. By promoting this emerging standard as the optimal power solution for autonomous guided vehicles (AGVs), autonomous mobile robots (AMRs), forklifts and other autonomous industrial trucks, and collaborative robots, the company led conversations about energy supply. Supporting the company’s sales team, we help our client remain engaged in industry standards conversations, provide extensive media relations and coverage, and write award and speaking submissions.
Sustainability in Takeout
Plastic recycling does not work. Most plastic products end up in landfills. Our client is addressing the college takeout dining market, providing truly sustainable, reusable containers, supported by a technology system that allows students to check containers in and out, and gives them data about their personal impact on sustainability. We provide marketing strategy, paid media services, SEO improvements, media outreach, and overall brand support.
Greentown Labs: A Global Clean Energy Leader
We established Greentown Labs as a global clean energy leader during its move to a larger facility in Greater Boston, solidifying its reputation within the industry. From government relations to brand and design support, and support for its resident startups, we ensured that Greentown was a prominent organization in the clean tech industry.
Wind Farm Energy Transmission
A collaboration with a global cabling provider supported energy transmission for wind farms. We developed a local market strategy to immerse the company in influential business groups ahead of constructing a new manufacturing plant.
Energy Consultant: Expanding Beyond Healthcare
The rebranding of an energy consultant focused on the healthcare industry enabled them to expand their services beyond healthcare and reach a broader market.
EV Platform Provider: CES Launch
A successful launch of an EV platform provider at CES, resulted in numerous media and analyst interviews and generated extensive media coverage, positioning them as a key player in the EV market.
ESG Reports: Collaboration and Development
In collaboration with our clients, we developed comprehensive ESG reports, highlighting their commitment to environmental, social, and governance standards.
“I brought the Marketing 101 team on to help drive awareness via press, social and events. Working with Mark and team was simple because we agreed the only thing that mattered was results – we plotted them, planned for them and because of Mark and the way he managed his team – we achieved them. I have not had this type of immediate, measurable success with any other agency I’ve worked with.”
– Demand Gen Leader