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We think PR is pretty simple. Be thorough and be professionally relentless.

If there is a good story to tell, tell it by framing the story in a smart, relevant way and using all necessary communication channels to tell it. And if the story is not good, work to fix that, or let it go if it is not worth telling.

From messaging development to media relations to channel activation, Marketing 101 has a breadth of PR experience and successes that we want to employ for you. We build and execute communications strategy for B2B companies across a variety of sectors — foundational, essential PR strategy for your business.

We need reasons to believe in the people, businesses and causes we stand behind, and for someone to believe in us. Companies spend a lot of time developing products and services, creating messaging and engagement, nurturing customers and prospects. Why? To create reasons to believe (which often lead to reasons to buy). To powerfully communicate these reasons and instill a clear sense of mission for customers and employees, companies and organizations must create a rallying cry. A rallying cry elevates a business, taking it beyond a features and benefits or price-comparison perspective. It delivers a manifesto, an aspirational message that inspires staff, partners, investors, clients and the media.

We remain fans of the press release. We don’t issue them just for the sake of doing so, but we believe a steady stream of publicly accessible news makes a difference when a business is getting checked out by prospective clients, employees, partners and investors. And it can help with search results, especially if you use images and videos in your releases.

We’ve established thought leadership for data science companies, built programs for pioneering MedTech companies, developed messaging around artificial intelligence for one of the world’s largest B2B healthcare businesses, created marketing a strategy to commercialize a global hydrogen power innovator, launched clean energy and robotics incubators and innovation labs, created sales material for global money managers, wrote customer-facing content for cloud-based information governance companies, and developed programs with an impact for myriad other organizations.