The B2B communications & activation consultancy delivering foundational marketing and public relations services to drive growth for businesses.
Mark O' Toole
Founder, Marketing 101
(617) 500-3290
mark@marketing101.agency
About
Marketing 101 is focused on using communications and marketing strategies, execution and activations to help B2B organizations grow their businesses and reach their audiences. We see it as our job to find those creative sparks and ensure critical information reaches the right people at the right time to support and stimulate business goals.
The team has deep experience in:
Technology
Robotics and Automation
Cleantech, Energy and Sustainability
Medical Devices and MedTech
Financial and Professional Services
Why Marketing 101?
Working with us, you get a cohesive approach to developing and delivering brand themes, campaigns and assets deployed across owned, earned, paid and shared media channels to drive business.
- Focused team with deep B2B expertise
- Leadership deeply engaged in your account
- Amazing creative resources
- Global reach
- An agency that has excellent client retention and regularly gets hired over and over again by client contacts
We bring brands and stories to life by:
- Defining and refining their stories, bringing focus to show how a business solves a significant industry problem.
- Exploring new paths to meet reach their audiences, from old school direct mail to LinkedIn advertising programs.
- Securing media coverage where it matters and merchandising that coverage across relevant channels.
- Expressing complex technologies through memorable, creative branding and imagery.
Global Reach
Through founder Mark O’Toole’s relationship with IPREX, one of the world’s largest networks of independent PR and marketing agencies, Marketing 101 can deliver programs and campaigns across the U.S. and around the world in collaboration with proven, trusted and talented partners. More than simply marketing in specific geographies, the IPREX team delivers the right skills and experience for campaigns that can’t afford to miss the mark. Services include communications and marketing programs globally or within specific geographies, with services including PR, behavioral marketing, crisis communications, digital marketing, media buying, and public affairs.
As the Head Lecturer for the IPREX Academy, a global leadership program designed to grow and develop IPREX agencies’ next-generation leaders, Mark has unique insights into global communications practices and deep, meaningful connections around the world.
Our Founder
Mark O’ Toole
How are you telling your story? Are you taking full advantage of all the corporate storytelling tools available? Marketing 101 founder Mark O’Toole and his team help companies communicate their stories by building a compelling brand and story, developing aspirational rallying cries, creating defined and clear messaging, and finding the most appropriate channels through which to tell these stories.
With deep PR and marketing experience, spanning startups and mature businesses alike, he’s a relentless promoter on behalf of his clients. Mark and his team help drive strategic marketing and communications thinking that leads to great results, with a focus on client business growth needs, and the many ways that marketing, advertising, and PR can support them. A gold medal award winner from the Content Marketing Institute for his team’s viral SlideShare about looking for your first job out of college, Mark believes a strong story coupled with exploration of content distribution is underutilized by businesses. Mark also chairs the board of the iconic Freedom Trail Foundation.
