The B2B communications & activation consultancy delivering foundational marketing and public relations services to drive growth for businesses.
Mark O' Toole
Founder, Marketing 101
(617) 500-3290
mark@marketing101.agency
The B2B communications consultancy delivering essential marketing and public relations services to drive growth for businesses
Blending PR + Creative
We build connections between your brand and audiences by creatively telling your story with the right look and feel to amplify storytelling.
Engaging Audiences
We implement PR and event activations that enhance and amplify the primary selling points of your business.
Reaching Targets
We know the power of the right distribution channels and recommend the right mix to reach your clients, partners and prospects.
Partnering with Agencies
We seamlessly integrate with your existing team, and bring strategic thinking and execution skills, or refer you to a partner firm if needed.
Why Marketing 101
Complex B2B organizations require compelling B2B marketing communications strategies to tell the right story, engage prospects and make a tangible impact on growth.
Marketing 101 builds foundational programs to drive the growth of our clients, based on best practices, a legacy of experience and success, and a forward-looking approach to PR and marketing. Regardless of the complexity of your business or sales cycle, a focused effort, grounded in realistic marketing approaches, is the best path forward.
As a creative communications agency, our team works with clients to drive business. From the biggest companies in the world like Amazon, Dell and GE to mid-sized companies, startups, and innovation centers like Greentown Labs and MassRobotics, we deliver successful storytelling and audience engagement for our clients.
We’re never looking back, only forward, to maximize client investment and ensure B2B organizations have growth-focused PR and marketing programs built for their needs.
Our Services
Public Relations
We build and execute communications strategies to reach audiences critical to your business.
Content Creation
A solid foundation of creative content attracts and retains the right audiences for B2B businesses.
Thought Leadership
Thought leadership programs give a voice to spokespersons and gets foundational ideas to the right audiences.
Event Marketing
Elevate visibility and awareness of B2B organizations at both owned and industry events to stand out and engage an audience.
Customer Stories
Using customers to illustrate an industry challenge helps align with business issues that prospects face.
Branding & Creative
Strong brands show strategic intent and are best equipped to drive engagement across sales channels.