The B2B communications consultancy delivering foundational marketing and public relations services to drive growth for businesses.
Mark O' Toole
Founder, Marketing 101
(617) 500-3290
mark@marketing101.agency
Global Robotics and Innovation
We know robotics. And we believe in robotics. The shifts the industry is creating for businesses, and the improvements it is making in our lives, are undeniable. We see the opportunity, feel the excitement, and help champion the stories. And we’re just at the beginning of a robotics revolution.
The Marketing 101 team excels in developing and driving forward marketing and communications programs for robotics and automation businesses of all sizes, from startups to worldwide companies. We help companies own their categories, grow awareness, and drive sales.
Our clients include the largest robotics innovation hub in the world, startups with emerging robotics and automation technologies, and established, global robotics companies. Our team successfully delivers impactful strategies, compelling campaigns, and extensive media coverage for these innovative and exciting robotics companies.
Discover our transformative work in the robotics industry below.
Public Relations
Content Creation
Thought Leadership
Event Marketing
Branding & Creative
Social Media Marketing
Robotics and Automation Creative Excellence
MassRobotics: The Heart of Massachusetts Robotics Ecosystem
We spearhead the brand and communications strategy for MassRobotics, the intellectual and innovation hub for the Massachusetts robotics community. This global center unites startups, large corporations, and investors in robotics, automation, and connected devices. Marketing 101 develops and implements a comprehensive branding, marketing, and communications program, elevating MassRobotics’ prominence regionally and globally. As a longtime partner, we also collaborate with resident startups and corporate sponsors. This shared space for startups and companies is a focal point for the innovation community, investors, and the global robotics industry. Additionally, in collaboration with activity by the Massachusetts Technology Collaborative, we support various robotics cluster initiatives, helping to foster innovation and growth within the sector.
Warehouse Automation Provider
We offered strategic direction and developed content concepts to raise awareness for a warehouse automation provider, enabling better communication with system integrators and the investment community.
Autonomous Mobile Robots (AMR) Company
Our public relations program for a leading AMR company led to a prominent feature in the Wall Street Journal, significantly boosting its industry profile.
Industrial Drone Launch
We successfully launched a unique industrial drone designed for the gas/oil and facilities industries, positioning it as a game-changer in its field.
Inductive Charging Platform for Robotics
We introduced an inductive charging platform for robotics to the U.S. market at premier events like MODEX, LogiMat, and Automate, establishing it as a leader in the field.
Global Ecommerce and Automation Leader
For one of the world’s largest e-commerce and automation businesses, we have crafted extensive branding and communications materials. Our projects included large-scale design work for buildings and warehouses, creative exhibitions and experiences at global events and conferences, logo design, video production, thought leadership content, and comprehensive advertising programs.
Telepresence Robotics in Healthcare, Security, and Enterprise
Design, website, and media relations support for a telepresence robotics company serving the healthcare, security, and enterprise sectors enhanced their visibility and market presence, and optimized partnerships with enterprise partners.
Last-Mile Modular Distribution Platform
We developed compelling messaging for a last-mile modular distribution platform, highlighting its innovative approach to logistics and delivery.
“Marketing 101 is a significant contributor to the success of MassRobotics and has been an integral part of our team since the beginning. Simply stated, they have been our marketing department. We rely on their recommendations for marketing campaigns, messaging and more—we even asked them to help us figure out what color scheme to paint our office! This extremely responsive team keeps pace with us, and that’s not easy in the startup world where you’re never sure what the next day will bring. We can’t say this any more succinctly: Mark and team have built our brand! And we can’t thank them enough for their continued support of our mission.”
– MassRobotics