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To stand out and attract an audience requires a dynamic visual presence. Powerful imagery, captivating video and animation, meaningful taglines and calls to action—getting these elements and more to work together to surround prospects is critical to success.

Think about your prospect walking into an industry trade show. Your company must look different than the sea of other businesses there.

If you are hosting your own event, how does your look and feel play across physical and digital channels? Is it clean, accessible, memorable? Does it work on your website and within your social channels? Think about that big trade show you attend once a year and what draws you to visit a booth. Do you feel the same pull from your brand?

Marketing 101 develops strategies leading up to, at and following corporate events. Our team can make introductions to key media in attendance at events. We work with organizations important to you to secure speaking and presentation opportunities. And we design modular trade show booths to shine the best light on your business, product or service.

Marketing 101 helps elevate visibility and awareness of B2B organizations at both owned and industry events by:

• Establishing category leadership
• Causing customers and prospects to think differently about industry challenges
• Building brand affinity
• Driving visibility