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Successful thought leadership requires a focused approach, strong opinions or forecasts, a sense of personality, and a commitment to distribute thought leadership content through a variety of channels.

For media, having “in the can” quotes about a topic bubbling up in the industry is necessary, and being available to speak to a reporter or prepare thoughts on a tight turnaround increases the chance that an executive’s thoughts are included in articles. LinkedIn is also a critical path for thought leadership dissemination, for example adding commentary to a connection’s post or a company post, sharing an article/link and adding short commentary to it, or using the LinkedIn publishing platform to write and distribute longer form content about the topics below. Third-party publishing sites are also avenues to explore.

Having a perspective resonates with the media and your customers and prospects. Marketing 101’s thought leadership program gives a voice to executives, capturing their thoughts, opinions and industry outlooks, and gets those ideas in front of the right audiences and in relevant industry media outlets. We position client experts as thought leaders by:

• Looking within the company for areas of expertise, vision and passion
• Uncovering timely opinion topics
• Creating new thought leadership pitch angles and content that will resonate with target audiences and compel them to action
• Placing opinion pieces in media outlets